At Vivacity, our goal is to make cities smarter. Our work makes traffic lights more intelligent, reducing congestion; spots dangerous manoeuvres on the road, improving safety; and gathers real-time data to support autonomous vehicles & city management alike.
To do this, we create cutting-edge products using machine learning, including sensors with onboard video analytics capabilities, and city-wide control and optimisation algorithms. We’re planning to double the size of our team in the next ten months, currently rolling out thousands of sensors across the UK, and are seeking a passionate and hungry Marketing Manager to join our sales team.
We offer flexible working policies and a benefits package that includes a personal training budget, an annual company 3-4 days conference, and regular, various company events. You can expect a warm welcome from a friendly team that would love you to join us at our social team evenings, ranging from pub trips to clay night, rock climbing to movies. This is an exciting opportunity to take an active part in shaping the future of an energetic company dedicated to revolutionising the way our cities work while supporting the personal growth of every team member.
About the role:
We’re looking for a highly motivated, well-rounded Marketing Manager. You will need to have a natural talent for building and executing an online and offline marketing strategy to drive our growth in the UK and (later) abroad and must have the ability to commercialise deep tech products and thrive in a fast-paced environment.
You are a fast learner who can quickly grasp the intricacies of a complicated business, connect with business leaders to understand, build, implement and own an excellent growth marketing strategy, targeting a niche set of high-value government clients.
You are already an expert communicator, clinical and precise - comfortable verbally and in written form from board and investor level to customers and employees. A proven influencer and analytical thinker, you will be able to construct creative campaigns that maximise the attraction of our company.
In your daily routine, you will have to
Build and execute a comprehensive marketing strategy, working with our business development teams to both raise broad awareness and create targeted evangelists among our target community.
Lead and manage events-driven campaigns, from product launches to masterclasses, dinners to conferences, propelling Vivacity to front-of-mind for our target customers every time.
Create innovative content that will thrill & challenge our customers and target market
Lead response to inbound requests from national media outlets (previously including Radio 4, 5, the Times, the Telegraph, etc), and coordinate future PR campaigns
Measure, analyse, and report on campaign performance and deliver weekly / monthly campaign performance briefs.
Use automation to improve processes and productivity, and make recommendations to support an organisation scaling at a rapid pace.
Manage our social media presence, coordinating & heavily contributing towards thought leadership in this field
Maintain & extend our current brand identity, ensuring it is applicable for both clients & recruitment efforts
Use the latest tools to support SEO, SEM, website maintenance and other media platforms
Set marketing KPIs and ensure they tie in closely with Business Development KPIs.
You are at your best in high autonomy environments: brilliant at managing your own time and priorities, making decisions and moving forward independently
You are a natural collaborator, working together to make the best use of everyone’s skills
You can demonstrate that you are a fantastic marketer, with experience supporting large-scale B2B marketing efforts
You have a logical and analytical mind with experience focusing on the growth of a business’s community.
You are excited by optimising campaigns and developing new ideas using those insights.
You are experienced using a wide variety of marketing channels to achieve specific performance goals.
You are a proactive and positive individual keen to work as a part of a diverse team.
You have substantial experience using marketing automation technology.
You are a confident relationship builder with a great track record of working with sales and technology teams.
You are genuinely excited to work in the tech environment.
You have a real appetite to be part of building a business from the ground up.
Desired but not a must:
Experience of the rapid growth trajectory of a startup
Experience in marketing for enterprise or government sales channels
Experience selling cutting-edge technology to traditional industries